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The Forum AMA (Ask a Mentor/Mentee Anything)

Join The Forum for a celebratory conclusion to #MentoringMonth as we chat with Mentor/Mentee pairings who were matched through The Forum’s Mentor Program presented by The Scotiabank Women Initiative®.

We are thrilled to close off #MentoringMonth with this ask-us-anything, fireside-chat-style event where we’ll be covering topics like how to know when you are ready for mentorship and what to expect from it; how to establish open and honest communication in a Mentor/Mentee relationship and navigate challenges together; and how to accept mentorship advice and stay true to your business goals.

Here’s what else you can look forward to:

  • More details about the program and how it works   

  • Listening to Mentors/Mentees who were paired through the program speak and answer questions about their experiences

  • Hearing from Chris McMartin of The Scotiabank Women Initiative®, who have generously sponsored this program

  • Opportunity to access 1-hour of free mentorship with one of The Forum Mentors just by joining the session! 

Don’t miss out on what is sure to be a memorable event!

 

Pairing #1

Liz FilLmore (Mentor, The Forum Mentor Program) 

HEY REBEL CREATIVE 

Co-Founder, Creative Writer + Content Creator + Social Media Specialist

Liz Fillmore is one of the co-founders of Hey Rebel Creative, a small but mighty team of creatives located in New Brunswick, Canada, offering strategic marketing and advertising solutions that bring their client's brands to life and to market. Brand development, design, campaign creation and execution, copywriting, social media marketing, websites, video editing and more - they do it all!

Liz's advertising career (spanning over 16+ years) has been split between account services and creative development, giving her an edge when it comes to working with clients AND creating compelling content. She's worked with a diverse roster of clients with a wide range of needs, from national and international print and out-of-home campaigns for federal government agencies and seasonal promotional materials for automotive giants in the Atlantic region to brand identity development, positioning, brochure and website development for smaller, local businesses.

Whether you need a tagline or positioning statement to support your new brand, an entertaining narrative for a video, trip-inspiring, page-turning content for your travel guide, fun, relatable social media content to reach new audiences, or anything in between, Liz can deliver creative that gets results.

Charné Baird (Mentee, The Forum Mentor Program)

Owner, Charné Baird Photography

Charné Baird is an accomplished commercial food and beverage photographer with over 8 years of experience. Based in Fernie, British Columbia, she specializes in on-site, ship-and-shoot, and stop motion photography, delivering exceptional visuals that help businesses tell their unique brand stories. Charné’s attention to detail, creative process, and incomparable ability to capture the essence of her client’s brands and their products’ uniqueness have allowed her to assist brands in creating scroll-stopping images that stand out in today’s competitive market.


Pairing #2

Jacquie McBain

Jacquie McBain (Mentee, The Forum Mentor Program) 

CEO/President, Go To Promotions Inc. 

With years of exposure to an array of market-leading organizations, Jacquie has first-hand experience in how business changes from industry to industry as well as from year to year. For most of the past two decades, she has worked in the direct mail and printing sector, both as a solutions provider and an industry advocate. Her role has been to facilitate supplier marketing programs, business development initiatives, and partnership management. 

Jacquie consolidated that knowledge and experience to launch her own company, Go To Promotions, in 2018. She has created a strong family business that incorporates those who are family by birth and those who are family by choice. Her primary goal is to work with customers to find promotional products that will showcase their brand and in turn help in growing their business. Jacquie’s brand purpose is to be Useful, Unique and Unforgettable and to help others do the same—in life and in business. In 2022 her company received a Business Excellence award for professional services from the Cloverdale District Chamber of Commerce.

       

Julie Ellis (Mentor, The Forum Mentor Program) 

Founder, Julie Ellis & Co.

In her early 30’s, Julie was no longer waking up with enthusiasm for the workday ahead. She knew she needed a change from her corporate career.

She dreamt of her own big gorgeous goals and with that clarity, she co-founded Mabel’s Labels - making personalized labels for all the stuff kids lose as they go out into the world. The business grew wildly, and Julie became an award-winning entrepreneur, eventually selling the business to an industry giant.

At Mabel’s Labels, she learned growing a business to 8-figures was easier with a group of growth-minded women around her. Now, she helps other women get connected, solve problems and grow bigger businesses, reaching their own big gorgeous goals.

Julie’s book, Big Gorgeous Goals is written for women entrepreneurs who want to step out of the small box they are in and set world domination in their sights. In discussion with sixteen women entrepreneurs, Julie explores their stories and pairs that with how she built, grew, and sold Mabel’s Labels.